FRØYA × SINGULARITI · NOVEMBER 2026

3x the proven engine.

The lift is measured. The customer cost is measured. What is left is the ramp.

All figures computed from Froya data · through 11/5
THE GROWTH

New customers per week.

Net-new customers per week ramping from 909 on 11/5 to 3,245 on Black Friday 11/23

909 a week today, at $55 each. The ramp is the plan.

GOOD · BETTER · BEST

Three ways 3x lands.

GOOD
2,045
new customers / week
$98,554 / wk incremental · 0.66x direct

The 26 states we already run, with a 25% saturation discount.

BETTER
3,245
new customers / week
$157,500 / wk incremental · 1.05x direct · 1.30x LTV

The proven high-response geographies. About 14,000 new customers a month.

BEST
3,382
new customers / week
$163,500 / wk incremental · 1.09x direct · 1.35x LTV

Full 3x reach, including the 24 holdout states.

Every scenario prices the new customer at $55 — measured after attribution dedup.

THE CERTAINTY

What we are certain about.

The evidence, item by item +
  1. $206,493 measured incremental revenue — +3.70% per capita, 2,289 incremental orders, 33-day geo-holdout flight, 8/16–9/17. measured
  2. Two attribution models agree — 0.88x direct / 1.09x LTV on $235,714 of spend. measured
  3. The channel scales — ROAS held 1.51–1.92x while spend moved 3.3x, $21k to $71k a week. measured
  4. $55 per net-new customer — after attribution dedup; 909 a week at the current $50k a week. measured · 11/5
  5. 90% of 467 CTV-attributed orders have no digital footprint — TV ad to purchase, invisible to every digital channel. order-level audit
  6. 0 of the 467 CTV orders show a Meta conversion touch — the audience is not Meta's audience. order-level audit
  7. The lift was still running — 1.0474 in the first 16 days, +2.97% in the 10/12 week. measured
  8. New customers are stabilizing — 2,334/day (10/12–25) to 2,720/day (10/26–11/4), +16.5%. measured
  9. The customers compound — 1.24x annual LTV halo, 30% repeat rate. measured
WE CHECKED THE ORDER IDS

The orders behind the claim.

90%

of 467 CTV-attributed orders have no digital footprint. The customer saw the TV ad and bought — no session captured before the purchase.

0/467

CTV orders show a Meta conversion touch. These are customers Meta's system never touched.

4.3 min

median session-to-purchase for new customers — 106,605 new-customer orders, 9/11–11/5. New customers arrive with intent.

Store AOV $100.35 · 96 days · USD.

THE ASK

Three decisions.

1
The 3x ramp. $75k → $110k → $150k a week. Full 3x by 11/19 — six days before Black Friday week.
2
Linear TV, New York. $52,500 by 11/6.
3
The margin number. Confirm 64.8% contribution margin — break-even is 1.54x attributed ROAS.